Yes. Free for the first hundred members - no card, no cost, nothing to sign. We’re keeping the group small so we can work closely with everyone in it.

Is this just another AI that decides things for me?

No. The AI does the busywork; the thinking stays yours. And the score isn’t a guess - put the same things in, and you get the same score every time, with every reason for it laid out. It helps you back up your call. It doesn’t make the call for you.

Why not just ask ChatGPT or Claude?

Ask a chatbot the same question twice and you can get two different answers - confident both times, with no way to check its working. Konfom isn’t a chat that gives opinions. It runs your project through the same tested method every time, scores it the same way, and shows you exactly what the score is built on. You get an answer you can stand behind in a room - not one you have to take on faith.

Do I need to know your framework, or read the book?

No. Konfom runs the method for you as you go - you don’t have to study anything first. The book and the framework are there if you want the depth, free to read, but they’re optional.

For the people who own the call

Know how much confidence your strategy deserves. Before you build.

Stop hoping your strategy holds. Start knowing it does - the call you used to make on instinct, now one you can prove.

Join the waitlistFree for the first 100 members

This direction has earned

of 100 · confidence, before a single build week is spent

Decision framed & stakes sizedEvidence gathered - partlyStakeholders weighed in - still thin

Good teams ship the wrong thing - and never see it coming.

You're the one who says “yes, this is the direction.” And you're never quite sure it is.

What the team believes

80%

“We deliver a superior experience.”

What the customer experiences

“We deliver a superior experience.”

The same sentence, seen from the other side ·

Which side of that gap are you on? You can't tell - until the cost lands.

No tool tells you how much confidence a direction deserves.

No two projects need the same thing. You've been treating them like they do.

Too little

Research the project needed, and you skipped.
Hard testing the risky bet deserved, and never got.

Paid for it in the field.

Too much

Weeks of research the project never needed.
Hard testing on something that was never risky.

Paid for it in time.

So here's the real question: how do you know what this project needs?

How much research is enough. How deep is deep enough. When testing is diligence, and when it's just fear.

So you stop guessing. Here's how the work actually goes.

Not a framework to interpret. A method that walks the project with you - and tells you, at each step, how much confidence you've actually earned.

Six steps · One project · Nothing you don't need

1
1.Get clear on the one thing you’re deciding
Name the actual call - “should we build X for Y?” - not the ten half-formed ideas around it. You can’t judge a decision you haven’t pinned down.
The decision
Should we build self-serve onboarding for mid-market?
Pinned down - one call, not ten
Confidence so far18/100
2
2.Find out how big a deal this project really is
A small internal fix and a make-or-break bet shouldn’t get the same effort. Konfom sizes it with you, so you stop over-working the small stuff and under-preparing the risky stuff.
Stakes
LMHC
High stakes - worth preparing properly
Confidence so far31/100
3
3.Agree how much it needs - with the people who’ll judge it
Decide together, up front, how far to go: which projects need deep research and hard testing, which need a week and a quick call. No more guessing whether you did too much or too little.
Agreed up front
MRAKSD+2 stakeholders
Deep research · hard testing
Confidence so far44/100
4
4.Do the work it asked for - and nothing it didn’t
Konfom lays out exactly what this project needs covered, and you work through it piece by piece. Each part done properly, none of it busywork.
What this project needs
What the business wantsWho it’s for, preciselyEvidence it will holdRisks, priced
Confidence so far57/100
5
5.Turn it into the report each person needs - and let them weigh in
The same strategy, retold for whoever’s reading - a summary for the exec, the detail for engineering, the rationale for the client. Then they comment in their own name: no account, no login.
ExecEngineeringClient
PKPriya K. · no login
“The sizing feels right. One question on the churn evidence - ”
Confidence so far66/100
6
6.End with a confidence score you can defend
How much confidence this direction has earned - and where it’s still thin. When someone asks “are you sure?”, you point to it.
Confidence earned
72/100
Still thin: stakeholders weighing in

The decision

Should we build self-serve onboarding for mid-market?

Pinned down - one call, not ten

Confidence so far18/100

Step 1 of 6Scroll to walk the project

Now when you say “this is the direction,” you mean it.

The doubt that used to sit under every call is gone - not because you guess better, but because you can see what your strategy is worth, and show anyone who asks.

And it isn't a one-off. Your best thinking used to depend on having a good day and enough time. Now it works the same way on every project - you bring your best to each call, not just the ones that happened to go well.

You stop hoping. You start knowing.

Everything you just read is live today - for the one stage that decides the rest.

Konfom starts where the risk is highest: setting your direction, and knowing how much confidence it deserves before you build. That whole stage is here now - size the project, do the work, shape the report, bring your stakeholders in, and see your score.

Live now

Setting direction

Size the project · do the work · shape the report · bring stakeholders in · see your score.

Coming

Research

Turning a solid direction into evidence.

Coming

Design & build

Designs and shipped work that follow.

This is the first stage. The rest is coming. You're early, and the people who join now shape what comes next.

The work goes well when the thinking goes first.

Give someone six hours to fell a tree and the best ones spend four sharpening the axe. Building is the same. The teams that ship the right thing aren't faster or luckier - they did the thinking before they cut, not after. Konfom is that thinking, made repeatable: the hours before the build that decide whether the build was worth it.

Six hours, spent well

Sharpening

Thinking before the cut

Felling

The build itself

The Design Process Book

The method, written down

The frameworks tell you what to do. Never how.

“Do research.” “Talk to users.” “Test it.” You've heard it a hundred times. But how much research is enough? Which kind, for this project? When is it a waste of time? That part - the part that actually decides if the work is any good - no one ever spells out. You pick it up over years, or you don't.

Konfom spells it out. For each project, it shows you how much to do and how far to go - so the hard part isn't a guess anymore.

See how it works

Where it comes from

This comes from doing the work, not theorising about it.

Konfom is a product of Xperience Wave, where we've spent years training and working alongside thousands of product and design people on real projects, with real stakes. Everything in here - what to do, how far to go, how to tell if it's solid - came from watching what actually worked, and writing it down.

We didn't invent a process. We caught the one good people were already running in their heads.

Field notesXperience Wave

5years: refining the method on live projects, not in a workshop deck
3,000+people: product and design practitioners trained and worked alongside
1method: written down once it held, project after project

Watched what worked
Wrote it down
Tested it on the next project
Kept what held

Built for the people who own the call.

Whether the call is a product roadmap or a design direction - this is where you find out if it holds.

You own product

Product managers, directors, heads of product. Defend your product strategy with more than conviction.

You own design

Design leads, principal designers, heads of design. Make your design strategy defensible - the reasoning behind the direction, not just the outcome.

We're taking just 100 people in.

Konfom is free for the first hundred members - no more than that. We're keeping the group small so we can work closely with the people in it, and learn from how they actually use it. No card, no cost, nothing to sign.

Free through October - the whole first stage, fully yours.

A direct hand in what gets built next, while it’s still being shaped.

One of only a hundred. When the hundred are in, we close the list.

100 spots · Free · No card required · We don't sell your email

Each circle is one of the 100 spots. The filled one could be yours.

Frequently asked questions

Set the direction for a product or design project and get a confidence score on it - how solid it is, and where it’s still thin - before you commit to building. That whole stage is live: size the project, do the work, shape the report, bring stakeholders in to comment, and see your score. The rest of the framework is on the way.